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BLACKPINK Members Forge Solo Paths: Unveiling Their Labels and Predictions

Lisa, Jisoo, Rosé and Jennie of Blackpink perform at the 2023 Coachella Valley Music and Arts Festival in California, US, last April. Photo: Getty Images


In a groundbreaking move, the members of BLACKPINK have embarked on individual endeavors, each forging their own path in the entertainment industry. With the establishment of their respective labels and ventures, Jennie, Lisa, Jisoo, and Rosé are poised to redefine success on their own terms. Let's delve into the missions of their labels and explore predictions for each member's goals:


Jennie poses in pieces from her collection for Calvin Klein, in May 2023. Photo: @jennierubyjane/Instagram


Jennie - ODD ATELIER:

Jennie's venture into ODD ATELIER, also known as OA, signifies a creative space aimed at generating unconventional concepts that captivate attention in unique ways. Rooted in the French term "atelier," which translates to "workshop," the label's name, "odd workshop," perfectly aligns with its mission. As the founder of OA, Jennie finds herself immersed in boundless possibilities as a multifaceted artist.


With OA, Jennie pioneers a haven devoted to innovation and creativity, challenging the norms of pop music and fashion. The label aims to embrace authenticity and originality, crafting music and fashion that transcend expectations.


Jennie's extensive experience in modeling, television appearances, app development, and brand endorsements—including collaborations with Chanel and soju—demonstrates her versatility. Backed by OA's support, her potential for success knows no bounds.


Predictions indicate that Jennie will maintain her dominance in global brand ambassadorship while leveraging OA to embark on multifaceted creative ventures.

Predictions for OA (Odd Atelier):

1. Multifaceted Creative Projects:

OA will serve as a hub for various creative projects across industries, including music, fashion, art, and entertainment. For example, Jennie might collaborate with contemporary artists for music videos or partner with avant-garde fashion designers for exclusive collections under the OA brand.

2. Solo Music Career Management:

Jennie will manage her solo music career under the OA brand, releasing albums, singles, and collaborations. For instance, she may release her solo tracks exclusively through OA's platforms, allowing for direct interaction with fans and innovative promotional campaigns.

3. Fashion and Lifestyle Ventures:

OA may venture into the fashion and lifestyle sectors, potentially launching a fashion line or collaborating with brands. For example, Jennie could curate a signature fashion collection in collaboration with renowned designers, showcasing her distinct style and fashion influence.

4. Digital Content Creation:

OA will focus on digital content creation, leveraging platforms like YouTube and social media to engage with fans and showcase creative projects. For instance, Jennie may share behind-the-scenes footage of her music production process or lifestyle vlogs.

5. Innovative Brand Partnerships:

OA will forge partnerships with brands that align with its ethos of creativity and authenticity, including co-branded products and marketing campaigns. An example could be a collaboration with a sustainable fashion brand to release eco-friendly merchandise.

6. Global Expansion:

With Jennie's international appeal, OA will seek to expand its presence globally through collaborations with artists and influencers worldwide. For example, OA could partner with international musicians for cross-cultural music projects or collaborate with global fashion influencers for marketing campaigns.


Lisa pictured last month in Paris, where she is reported to have joined the cast of The Walking Dead. Photo: @lalalalisa_m/Instagram


Lisa - LLOUD:

Lisa's venture into establishing LLOUD marks a significant milestone in her solo career, highlighting a strong emphasis on global outreach and artistic freedom. The mission of LLOUD is to transcend musical boundaries and bridge generational gaps through its innovative music releases and collaborations. The label's primary focus will be on Lisa's international solo activities, intending to showcase her distinct style and vision to a global audience.


The LLOUD by Lisa website outlines the label's vision to transcend genres and connect generations, emphasizing a core commitment to authenticity and innovation. Predictions suggest that Lisa will further cement her position as a global icon by collaborating with a diverse range of artists and spearheading groundbreaking projects that redefine the music industry.


With LLOUD, Lisa wants to push the boundaries of what's possible in music and create something truly unique that resonates with audiences worldwide. LLOUD's objectives align perfectly with Lisa's ambition to push boundaries and create music that resonates with audiences worldwide. She's excited to embark on this journey with LLOUD and share her music with the world in a whole new way.

Predictions for LLOUD by Lisa:

1. Genre-Bending Music Releases:LLOUD will prioritize crafting music that breaks traditional genre barriers, such as blending pop, hip-hop, and EDM elements, akin to Lisa's solo hit "LALISA." Each release will showcase Lisa's unique artistic vision, delivering fresh and boundary-pushing tracks that captivate audiences worldwide.

2. Collaborations with Diverse Artists:

- LLOUD will actively seek collaborations with artists from diverse backgrounds, exemplified by Lisa's collaboration with international rapper DJ Snake on the track "SG." These collaborations will infuse new perspectives and creative energy into LLOUD's projects, setting new industry standards and exceeding fan expectations.

3. Commitment to Authenticity: Authenticity will be a cornerstone of LLOUD's identity, as seen in Lisa's candid portrayal of her journey in the documentary "LISA: The Movie." Each project under the label will reflect Lisa's unique voice and perspective, resonating with fans and establishing LLOUD's credibility in the music industry.

4. Innovative Marketing and Branding: LLOUD will leverage innovative marketing strategies, such as interactive social media campaigns like Lisa's dance challenges on TikTok, to engage fans and build a strong brand identity. Cryptic teasers and immersive online experiences, like Lisa's virtual fan meetings, will generate excitement and anticipation around LLOUD's releases.

5. Global Reach and Impact:

With Lisa's global popularity and influence, LLOUD aims to make a significant impact on the international music scene, as evidenced by Lisa's chart-topping success with "LALISA" on global music charts. The label's commitment to pushing boundaries and defying genres will resonate with listeners worldwide, solidifying Lisa's status as a trailblazer in the industry.


Dior ambassador Jisoo, pictured last November. Photo: @sooyaaa__/Instagram


Jisoo - Blissoo:

Jisoo's venture into the entertainment industry with Blissoo reflects her commitment to spreading joy and happiness through her artistic endeavors. Blissoo's mission is to share the happiness that Jisoo creates in her own unique way, transcending genres and fields.


With Jisoo focusing on her solo acting career, Blissoo will provide a platform for her to explore new opportunities in film and television. The label, a portmanteau of “bliss” and Jisoo, emphasizes its mission to spread joy while transcending boundaries.

Jisoo's involvement in Blissoo, her brother's entertainment agency, will offer her opportunities to delve into her passion for acting and expand her presence in the industry. Her role in the movie 'Omniscient Reader's Viewpoint' marks the beginning of her journey as a solo actress, showcasing her versatility and opening doors to new opportunities.


Blissoo will prioritize creating genre-defying music releases, allowing Jisoo to express herself authentically and experiment with different styles. Collaborations with diverse artists and innovative marketing strategies will push boundaries and create a global impact, cementing Jisoo's status as a beloved artist and role model.

Predictions for Jisoo's New Agency:

1. Innovative Marketing Strategies: Unconventional approaches like interactive fan experiences and immersive campaigns to promote Jisoo's solo projects.

2. Personalized Representation: Intimate fan events and workshops offering direct interaction and insights into Jisoo's creative process.

3. Brand Partnerships: Collaborations with high-profile fashion brands for exclusive collections and ambassadorship roles.

4. Bold Creative Ventures: Exploration of diverse musical genres and collaborations with avant-garde directors for visually stunning music videos.

5. Progressive Industry Presence: Expansion of Blisoo's roster to include diverse talents, establishing itself as a forward-thinking and inclusive agency.


Rosé shared a Christmas Eve photo shoot with her fans last month. Photo: @roses_are_rosie/Instagram


(edited on 6/20/2024)

Rosé - The Black Label

On June 18, 2024, Rosé of BLACKPINK officially announced her solo career move by signing with THEBLACKLABEL, a subsidiary of YG Entertainment founded by producer Teddy. THEBLACKLABEL, known for its diverse roster including Taeyang and Zion.T, expressed confidence in Rosé, citing a longstanding trust between her and producer Teddy.


Rosé's announcement on Instagram highlighted her dedication to preparing meticulously for her solo music career, emphasizing that she wanted everything in place before making any announcements. She expressed gratitude for her fans' patience and shared her intensive studio work since late 2023, hinting at upcoming music releases and possible collaborations, potentially including figures like Ryan Tedder.


In a press statement, THEBLACKLABEL confirmed the signing and teased upcoming global music projects, promising comprehensive support for Rosé's diverse artistic endeavors. Having debuted solo in 2021 with the album "R" and recently releasing tracks like "Final Love Song," Rosé hinted at new music including a teaser for "Vampirehollie," generating anticipation among fans for her next musical chapter.


Her focus remains squarely on delivering music she loves, backed by a supportive label and management, setting the stage for what she describes as just the beginning of a larger creative journey.


Rosé soon took to her Instagram account on June 18 to share that she officially signed on with TBL as her music management and more details.


Predictions for Rosé's New Agency:

Artistic Autonomy: Rosé aims to explore diverse musical genres and styles, showcasing her unique vocal talent and creative vision.


Global Reach: With THEBLACKLABEL's support, she plans to engage with international audiences through strategic collaborations and music releases.


Authentic Expression: Rosé emphasizes delivering music that resonates with her personal passion and artistic integrity, aiming to connect deeply with fans worldwide.


Innovative Collaborations: Expect collaborations with renowned producers and artists across different genres, pushing boundaries and setting new standards in the music industry.


Creative Evolution: She seeks continuous growth and evolution as an artist, using her platform to inspire and connect with a global audience through meaningful music experiences.

Each artist's solo venture reflects their unique vision:
  1. Jennie's OA focuses on creativity and challenges norms in music and fashion.

  2. Lisa's LLOUD aims for global impact through innovative music and collaborations.

  3. Jisoo's Blissoo spreads joy and transcends genres in entertainment.

  4. Rosé's hopes to inspire through authentic and innovative music that resonates globally.


CITATIONS

1. "BLACKPINK's Jennie Announces Her Personal Label 'OA': 'Please Show Lots of Love for My New Start'." Outlook India, https://www.outlookindia.com/art-entertainment/blackpink-s-jennie-announces-her-personal-label-oa-please-show-lots-of-love-for.

2. "BLACKPINK's ROSÉ Reportedly Will Establish Own Agency for Solo Promotions." Kpopping, 18 Feb. 2024, https://kpopping.com/news/2024/Feb/18/BLACKPINK-s-ROSE-Reportedly-Will-Establish-Own-Agency-for-Solo-Promotions.

3. Farah, Lynn. "What Are Blackpink's Members Up to in 2024? Jennie, Lisa, Jisoo and Rosé Did Not Renew Their Individual YG Entertainment Contracts." South China Morning Post, 18 Jan. 2024, https://amp.scmp.com/magazines/style/people/celebrities/article/3248735/what-are-blackpinks-members-2024-jennie-lisa-jisoo-and-rose-did-not-renew-their-individual-yg.

4. "BLACKPINK's Jisoo Officially Launches Own Agency 'Blissoo'." NME, https://www.nme.com/news/music/blackpink-jisoo-officially-launches-own-agency-blissoo-3591127.

5. "BLACKPINK's Lisa Launches Her Own Label 'LLOUD'." TBS News, https://www.tbsnews.net/splash/blackpinks-lisa-launches-her-own-label-lloud-789426?amp.

6. Benjamin, Jeff. "BLACKPINK's Jennie Establishes Her Own Label & Company 'OA'." Forbes, 24 Dec. 2023, https://www.forbes.com/sites/jeffbenjamin/2023/12/24/blackpinks-jennie-establishes-her-own-label--company-oa/?sh=1e1d2c1e2c59.

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